Sunday, December 16, 2007

Free is good advertising

It's true. If you let them try it for free, there's a chance they'll love it and become repeat customers.

That's what Todd Park Mohr and his monsters are hoping to do by giving away half a million copies of their newest album, "All The Love You Need."

Of course, I'd pay for their albums many times over, play them 'til they couldn't play no more, and follow their tour around the country, seeing them play two, three, 10 nights in a row. (Oh wait, I will be doing that next month! So stoked!)

Yes, Radiohead did something similar a few months back, and it sparked a lot discussion among music fans, mainly online. But they only gave away a download of their new album (not a physical CD), and they asked for donations at the fans' discretion -- sounds a lot like busking to me. But, whatever it takes to build your fan base and make a living doing what you love, I guess.

Me, I'll keep giving BHTM free plugs. Visit to listen to their music! Go! Do it now! Guaranteed you'll be glad you did, and you'll definitely wanna meet me at one of the nearby shows... or all of 'em. Whatever. :)

(And yes, I'll post pix from those shows in Atlanta, Birmingham, Fort Lauderdale, Orlando, etc. Stay tuned.)

Here's what PollStar had to say about Big Head Todd and the Monsters giving away their new CD.

Love, Big Head Todd & The Monsters
Monday, Dec 10, 2007 4:16AM

Hard-touring blues-rockers Big Head Todd & The Monsters, who will hit the road again next month, are spreading the word about their latest release, All The Love You Need, by giving it away.

The band began the giveaway on its web site, where 25,000 fans signed up and were sent the CD, and has grown to include several major radio stations.

KBCO in Denver, the group's hometown, will mail 75,000 CDs to its subscriber list. Other stations like KGSR in Austin, KPRI in San Diego and KTBG in Kansas City, Mo., will do the same.

The album will also be available as a free download in early 2008 through the band's web site.

The band will play a two-night stand December 29-30 at John Ascuaga's Nugget Hotel and Casino, before officially kicking off what is expected to be a 60-city U.S. trek January 10 at House of Blues in New Orleans.

Other stops on the schedule include the Coca-Cola Roxy Theatre in Atlanta (January 12), Culture Room in Fort Lauderdale, Fla. (January 17), NorVa in Norfolk, Va. (January 24), the 9:30 Club in Washington, D.C. (February 15), Paradise Rock Club in Boston (February 21-22), Bowery Ballroom in New York City (February 27-28), and Mountain Stage in Athens, Ohio (March 3).

Tickets for many shows are available at

Frontman Todd Park Mohr, who started Big Head Todd & The Monsters in 1986 with high school friends Brian Nevin on drums and Rob Squires on bass, said giving the album away makes perfect sense to the band.

"We see the record as our main marketing tool," Mohr told the Denver Post. "It's no longer a source of income - not that it ever has been for me, given the way major labels work."

No comments: