A "They've just GOT to see this!" kind of moment?
1) Stick a yellow arrow to the nearest inanimate object.
2) Send a text message to the Yellow Arrow Web site with a tid bit of info about the place or perhaps a direction to action.
3) You can also take a picture of the arrow in its new home.
4) When someone sees your sticker, they send a text message to the Web site with the sticker's code number.
5) They then immediately receive your previously posted tid bit via text message (from the Web site - you need not spit out clever turns of phrase for complete strangers at all hours of the night and day).
6) Finally, you revel in the knowledge that your experience has been shared.
See, the Yellow Arrow project is an effort to merge grassroots initiative, Internet-fueled connectivity, community interest and public art/notable sights.
Simply, you order some yellow arrow stickers from the site and keep an eye out for interesting, beautiful, horrible or otherwise "shareable" places and things in your neck of the woods.
And/or, keep an eye our for someone else's yellow arrows around town and feel instantly connected.
A way for us to share the profound and mundane moments of life with others. Progressive. Youthful. Sure, it's all of those things. But, mainly, it's cool.