It has expanded to include test-living a house, much like one would test-drive a car. While this could theoretically allow a family to stay the night in and get the feel for just about any house that's on the market before plunking down a huge chunk-o-cash for it, this idea was sparked by a straw-home company whose owners tired of answering the question, "What's it like to live in one?"
According to Trendwatching:
Think of tryvertising as a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.
That home builder is called Ruatuna, and these dwellings are gorgeous.
But the point to ponder here is, if this gimmick continues to expand in popularity (and it could very well, as it benefits both consumer and manufacturer) what WON'T we be able to try before we buy? (Hopefully, the answer will include people!)